Heidi Klum and her daughter, Leni Klum, are receiving criticism for appearing together in another lingerie campaign. The mother-daughter duo modeled various sets of lingerie for Intimissimi’s Fall-Winter collection, with promotional photos showing them smiling and laughing while wearing the brand's underwear. Intimissimi shared the images on their Instagram page on Monday.
In addition to the photos, Heidi, 51, and Leni, 20, recorded a video where they used a vintage camera to film each other modeling the lingerie and touching the fabric of each other’s lace outfits. The campaign aimed to highlight the intimate bond between the two models while showcasing the collection.
While Heidi has disabled comments on her Instagram posts, both Leni and Intimissimi received a wave of criticism on their respective social media pages. Some followers expressed discomfort with the concept of a mother and daughter posing together in lingerie.
One commenter remarked, "Am I the only one finding this a bit odd? Like who dresses up in lingerie with their mom and takes pictures? It just doesn't make sense in an ad for lingerie."
Another wrote, "This is really weird and inappropriate ... mother and daughter filming each other in lingerie?"
Several others echoed similar sentiments, questioning the campaign’s concept, calling it "strange" and "inappropriate."
However, some fans came to the defense of Heidi and Leni, asserting that the campaign was harmless and simply represented a close relationship between the two. "They're just modeling. It's not inappropriate. Mother and daughter working for the same brand isn't a big deal," one user commented.
Despite the mixed reactions, Heidi and Leni have continued to stand by their work in the campaign, which seeks to portray confidence, beauty, and family ties in the fashion world.
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