Infinix Partners with Ayra Starr as New Face of HOT Series

 

Infinix, a popular tech brand aimed at young consumers, has officially announced the signing of African music sensation Ayra Starr as the new ambassador for its HOT Series. The partnership was unveiled on Thursday, emphasizing Infinix's commitment to engaging with innovative young minds and reinforcing its leadership in cutting-edge mobile technology.

Oluwayemisi Ode, the PR and Communications Manager at Infinix Nigeria, expressed enthusiasm about the collaboration, stating, "We are incredibly excited to welcome Ayra Starr to the Infinix family. The HOT Series represents creativity, boldness, and innovation—qualities that Ayra embodies. She is a significant influence for young people, particularly Gen Z, and we believe this partnership will inspire our audience to embrace their individuality and push boundaries."

Ayra Starr, whose real name is Oyinkansola Sarah Aderibigbe, has quickly gained recognition as one of Africa's most influential young artists. With hit singles like “Away” and successful albums such as 19 & Dangerous and The Year I Turned 21, she has established herself as a powerful force in the music industry. Her fearless attitude towards music, fashion, and self-expression resonates deeply with Gen Z, making her an ideal match for the Infinix HOT Series.

The latest addition to the HOT Series, the Infinix HOT 50, has already generated buzz due to its sleek design and advanced features. Tech experts have hailed it as the world's slimmest 3D-curved smartphone, boasting a 6.78-inch AMOLED display, a 120Hz refresh rate, a long-lasting battery, and AI-powered tools that enhance photos and videos. With Ayra Starr representing the HOT Series, the HOT 50 is poised to make a significant impact in the smartphone market, particularly among younger consumers.

Ayra Starr also expressed her excitement about joining the Infinix family, stating, “I’m super hyped to be the face of the Infinix HOT Series. Infinix is a brand that resonates with young people, and I love how it encourages boldness and creativity. This is just the beginning, and I can’t wait for everyone to see what’s coming!”

Infinix has a history of collaborating with trendsetters who connect with its youthful audience. This partnership with Ayra Starr further solidifies its position as a brand that champions bold, creative individuals. Together, Infinix and Ayra Starr are set to inspire a generation of creators and innovators.