In a delightful twist of pop culture phenomena, Charli XCX's track "Apple" from her latest album Brat has inspired a viral dance craze that's sweeping across TikTok, late-night TV, and beyond. The dance, which features a playful mix of body rolls, hands on hips, and a whimsical gesture of holding an imaginary apple above one's head, has become a sensation, with even celebrities like Brooke Shields, Joe Jonas, and Stephen Colbert joining in on the fun.
The charm of the "Apple Dance" lies in its simplicity. It’s a breezy routine that's easy to replicate and perfectly complements the carefree vibe of Charli XCX’s Brat. The trend has even reached the Amish community, with three young women in traditional attire creatively adapting the dance to mimic driving a horse and buggy instead of a car.
The origins of this viral dance can be traced back to Kelley Heyer, a New York-based actor and content creator. Heyer, who created the choreography on a spontaneous whim, was inspired by the song’s rhythm and lyrics.
“The rhythm in Apple made me want to dance in a certain way,” Heyer explained. “I basically woke up, stood in front of a mirror, and let the lyrics guide my movements.”stephen colbert did the apple dance???? pic.twitter.com/bGSNUbA9j8
— hannah 🍅🍉 (@hannahcroteau) July 23, 2024
Despite its upbeat exterior, Apple is one of the more introspective tracks on Charli XCX's album. The song touches on themes of generational trauma and self-reflection, as articulated in lyrics like, “I think the apple’s rotten right to the core / From all the things passed down from all the apples coming before.” Heyer translated this lyrical depth into a dance that is both fun and evocative.
The dance’s popularity skyrocketed when Charli XCX herself joined the trend, sharing a video of her performing the routine. Heyer was elated to receive a personal note and free tickets to Charli’s Madison Square Garden show as a token of appreciation. “I was half waking up and saw a million notifications saying, ‘Kelly, you gotta see this,’” Heyer recalled.
Charli XCX's Brat era, often described as "brat summer," reflects a shift away from social media perfection towards a more raw and unpolished aesthetic. As Heyer puts it, “Last summer was Barbie summer, and the color was pink, and this summer is brat green.” This season, the focus is on embracing individuality and celebrating authenticity, even if it means sporting “slutty little outfits.”
With the "Apple Dance" capturing the spirit of this summer's trend, it’s clear that Charli XCX's influence is resonating across various platforms and communities. Whether you're in traditional Amish garb or dancing in your living room, this viral sensation is a testament to the joyful and unifying power of music and dance.
— fat brat summer (@dr_chairbreaker) July 11, 2024
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