YouTube’s advertising revenue surged to $10.3 billion in the third quarter, underscoring its dominance in the global ad market and contributing to a record-breaking quarter for parent company Alphabet.
Alphabet reported total revenue of $102.35 billion, marking a 16% year-over-year increase, and earnings per share of $2.87, easily beating Wall Street’s expectations of $2.27 EPS and $100.14 billion in revenue.
YouTube’s ad revenue was up from $8.9 billion a year ago and $9.8 billion in the previous quarter, continuing its steady climb as the platform expands its reach through both traditional advertising and Shorts monetization.
Meanwhile, Google Services revenue rose 14% to $87.1 billion, driven by strong performance in Search, YouTube ads, subscriptions, platforms, and devices.
“Alphabet had a terrific quarter, with double-digit growth across every major part of our business. We delivered our first-ever $100 billion quarter,” said Sundar Pichai, CEO of Alphabet and Google.
Pichai credited the company’s AI investments for much of its momentum, highlighting the global rollout of AI Overviews and AI Mode in Search, which have seen rapid adoption. Alphabet’s Gemini AI models now process 7 billion tokens per minute, with 650 million monthly active users on the Gemini app.
Pichai also pointed to growth in Google Cloud, which closed the quarter with $155 billion in backlog, and over 300 million paid subscriptions across services like Google One and YouTube Premium.
The strong quarter reaffirms Alphabet’s position as a leader in both digital advertising and AI innovation—showing that even amid growing competition from TikTok and Meta, YouTube remains a cornerstone of Google’s ad empire.
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