Nigerian singer Divine Ikubor, better known as Rema, has opened up about why he chose to alter his musical style for his recently released sophomore album, HeIs. In an interview with Apple Music, Rema explained that his decision to shift his sound was driven by a growing sense of stagnation within the Afrobeats genre.
Rema noted that the genre, which has dominated the Nigerian music scene, was beginning to feel repetitive. He remarked, “Afrobeats was getting boring, so I had to switch it up. They will keep applauding and we will be watering it down until some people start winning our Afrobeats awards.” His comments reflect a broader concern that the genre’s unique essence might be diluted as it gains international popularity.
Recent years have seen a significant influx of South African amapiano into the Nigerian music landscape. Rema voiced concerns that this trend might be contributing to a loss of originality within Afrobeats. He emphasized the need for Nigerian artists to reclaim and safeguard their musical heritage. “We have to take our sh*t back, own it, and protect it,” he said. “The more we water it down, we make it easy for others to create it. Until some people start winning Afrobeats awards, we’ll then realize we’ve indirectly sold ourselves.”
Rema's album listening party in London underscored his commitment to this cause, as he urged fellow artists to focus on preserving the authenticity of Afrobeats. His remarks highlight a critical moment for the genre, as it navigates its expanding global influence while striving to maintain its distinct cultural identity.
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